Extending company values through design
SEE Company Website
What is SEE?
Student Entertainment Events (SEE) is the principal student programming board responsible for producing and supporting campus events that entertain, enhance, and inspire a diverse campus culture.
SEE organizes events including concerts, comedy shows, cinema screenings, lectures, performing arts performances, and more for 35,000+ individuals on the UMD campus. We are tasked with bringing world-renowned talent on campus and operating events in a qualified fashion.
What I Do
As executive director of SEE’s Website and Research, I manage the company website and serve as the main source of industry research. I am responsible for researching talent through website search mastery, voting on executive board protocols and most importantly, create/manage the company website.
As the Website Director, I fulfill an administrative, promotional and informative role by managing the SEE’s website. This website holds significant value as it represents the company, talent, events and the culture of the University of Maryland.
I create event webpages dedicated to informing students about our events, company policies and instructional material on how to attend our events. Outside of creating webpages, I am also responsible for operating constant updates to the back-office and administrative webpages, maintaining company integrity and ensuring the website represents the current executive board of directors.
How I Do It
By using drafting my designs on Adobe XD, and formatting the interactive designs onto the company’s Wix website editor, I am able to actualize my design work into the internet. A lot my work requires collaboration with different specialty directors, as I provide a service in constructing a website that embody’s their work in the world of entertainment. A lot of these requests demands even further design work in Adobe Photoshop. After editing or creating a website, further feedback from advisors and directors ensues in order to insure my product is ready for publishing. Even after publishing, I am still tasked with updating and revising the website when needed.
Adobe XD
Wix Website Builder
Google Drive
Tools
Adobe Photoshop
Google Forms
Slack
The Demands of an Event Website
Sustaining the design language and color palette of the Advertising Directors who create the posters, banners, flyers, and merchandise
Including details based on event programmer needs and working as a consultant on how their ideas will be envisioned as a dynamic website
Conducting frequent analytical presentations to show company’s internet presence
Coordinate the digital ticket reservation portals based on capacity requirements
Designing an appealing website that maintains a modern model, satisfying potential customers
Corresponding frequent updates based on University, Advisory, and Talent Agency requests
Manage multimedia elements throughout the company’s webpages
Devise the best web compositions that result in effortless information digestion
Assuring our industry sponsors have an allocated section to represent our events
Ensuring company policy is presented and relayed to potential attendees for legal insurance
Scheduling the best time to publish events based on the needs of the promotional team and event programmer
Imbedding documents and external links to forum and informational webpages
Using UX practicing and reasoning in collaboration with event programmers
Oversee and regulate which webpages are public and private
Creating both mobile and desktop appearances and user flows
Embedding appropriate forms and external links to the website
And so much more
How I Impacted the Company
The hiring pool for SEE usually consists of marketing, communications and journalism majors. I was able to bring my technical disciplines into the world of SEE, introducing the benefits of Human-Computer Interaction to a company that hasn’t been exposed to such strategies. Being able to connect to this amazing body of directors with a technical language that they wouldn’t expect to benefit from has been a great experience. By building such a relationship with these directors, my assets along with their ideas allowed them to build relationships with their event attendees through the performance of my web pages.
As I am unfortunately preparing to depart from SEE to reach new endeavors, I am leaving another mark on the company currently working as an outgoing mentor for the next website director. In this role, I am teaching my incomer how to use Wix and giving her the formats and presets I’ve used to perfect dazzling websites. And hopefully, as good designers do, she would iterate on these templates and push SEE even further.
Jada Damae Anderson (she/they), SEE Graduate Advisor